Samuel Lawrence at Royal Furniture

SLF, Inc. is a multi-divisional, globally connected, design and marketing company that produces high quality case goods in the good, better and best categories. SLF is now building a reputation as a design leader with one of the fastest new product development processes in the industry - going from design concepts to production in as little as 60 days.

Abandoning the old-school models that plague much of the industry, SLF has created three primary divisions - SLF Signature, SLF Select, and SLF Asia. SLF Signature and SLF Select are both headed by experienced management teams and focus directly on their respective customer base, increasing their ability to respond to retailers with great designs, fast delivery times, and the lowest costs possible. SLF Signature creates products in the upper price-points that are fashion-forward. SLF Select creates products at the promotional price-point and focuses on tremendous value. SLF Asia is responsible for the sourcing, quality and on-time delivery for both SLF Signature and SLF Select products.